Like many other social networks, Facebook is an effective tool in any marketer’s arsenal. But if you want to be successful with this tool, then you need to know how to use it.
Keep in mind that Facebook marketing is different from how the marketing on other social networking sites is done. This is because each tool has its specific purpose.
Just as you wouldn’t use a wrench to hammer in a nail, you need to be aware of how to use Facebook correctly so that you don’t waste your time or your money on marketing efforts that will ultimately end in a time and money failure.
Use Facebook to Drive Traffic to an Affiliate Promotion
There are three marketing strategies that you can use to make you more money on Facebook. The first method involves driving people to an affiliate promotion. If they click through your Facebook post or ad and make a purchase, then you’ll get a commission.
Many marketers offer a commission rate of 50%, but you should never choose a product based solely on the commission rate. If you promote crappy products, users will catch on and you’ll end up permanently damaging your brand for some quick cash.
That’s not what you want to do if you’re in the Internet marketing industry for the long haul. When it comes to promoting a product to make affiliate sales on Facebook, there are several things that you’ll want to consider.
The first is whether this product will help your audience. If it doesn’t meet a need or fulfill a want, then you might not find anyone who would want to buy it. And you could end up losing a lot of cash if you use boosted ads to promote the wrong product to the wrong audience.
Once you’ve established that a product really will help your followers, you need to evaluate the product yourself. As an affiliate, your name is on the line, too. If one of your followers buys this product and it doesn’t deliver the results that were promised, your reputation will be tarnished in their eyes.
One unhappy customer will always tell others. It’s far better to spend half an hour skimming the content of the product you plan to promote than it is to lose the trust and loyalty of your followers.
Now that you’ve confirmed that the quality of the product you’ll be promoting really will help your customers, you need to exam the creator’s sales page. There are some marketers who are so eager to launch their product, they don’t pay enough attention to their sales page.
As a result, they have a great product that nobody will buy because of a poor landing page. If a sales page isn’t going to convert readers into buyers, then there’s no reason to pay to promote it to your own fans.
The only exception to this rule is if you’ve AvaTrade Facebook Page built a loyal audience that trusts your word and is willing to buy a product that has a vague or poorly worded sales page. But be careful about promoting products with bad sales pages too often.
You might even be able to contact the seller and ask for something specific to be set up just for your readers. You might even create a page yourself if they don’t have the skills and ask them to use that for your orders only.
When it comes to Facebook posts, pictures are what capture your audience because we live in a more visual world than ever before. Yes, you need great sales text in your ad.
But if your picture doesn’t capture the attention of your fans, they won’t pause long enough to read your text. This is why picking an appropriate picture to include with your ad is so important.
Sometimes, you can use a photo directly from the sales page if it’s a high quality image. Other times, the product creator may have “swipe” files available with images that you can attach to your post.
But not every marketer is great with graphics. Maybe they were in a rush to launch and something went wrong with their graphics delivery – or maybe they didn’t take the time to hire someone who could create professional images.