How To Begin Your Own Social Media Services
So, you want to know what it takes to run your own social media services. This is a very competitive business to break into and there is a lot of saturation out there. However, it is not impossible to do. Here we will go into some of the simple things you need to know to project to win in the business. You may be surprised that what is seemingly common sense is missed by others out there.
– Credibility: How you project yourself is an important thing. Companies, especially small ones, are paying you the big bucks, sometimes, to be the backbone of their company’s reputation and brand. You need to be credible in order to pull this off. It is common savvy to know that you need to be a trusted brand yourself before anyone will put you in charge of making sure their brand is a trusted one as well. This takes time and a few clients under your belt with a proven success-rate to do that.
– Unique content: You need to have your own unique content on your own website that will tell your potential clients that you know what you are talking about as their social media services. Please, don’t be a chronic re-tweeter. Anyone can get onto social media and re-tweet someone else’s stuff.
– Stick with the locals while you are new: Your first gigs will be when you are new. You need to foster face to face clients as well as the ones online. You can nurture that regional and global ambition later but you need to get your personality out there. Believe it or not, the withdrawn personality is the ones that lose out. That is good for you if you are a people-person because people buy from those they like. There are too many folks out there that get into this because of their technical skill but don’t make it die to their lack of personal engagement with others. This is where you can leverage your talents.
– Your background: Business to business sales or just a sales and customer service background is what you need to have to be sure you are combining your technical skills with your sales and interpersonal skills as well. It marries with the above principle of the personality. When you have the mind of someone who knows how to build a business and who knows what businesses need. This way, as social media services, you are speaking the same language as the business owner.